Oscars Impact: Streisand Spikes, 'Les Miserables' Album Drops
By Keith Caulfield, Los Angeles
Final numbers: Shirley Bassey's "Goldfinger" jumps 310% for the week; Adele's "Skyfall" nets 56% gain
The week's official sales figures are in, and, as previously forecasted, a lot of songs see gains thanks to exposure on Sunday's Academy Awards broadcast (Feb. 24).The show, which occurred on the final day of the Nielsen SoundScan sales tracking week, featured a bevy of performances from the likes of Adele, Dame Shirley Bassey and Barbra Streisand.
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The song has now sold 1.6 million in the U.S. It's the first song from a James Bond film to win an Academy Award. "Skyfall" is expected to rise on the Billboard Hot 100 chart, from No. 83, when the chart is released tomorrow (Feb. 28).
Dame Shirley Bassey, who performed the Bond song "Goldfinger" during a tribute to the film series, also posts a gain. Her rendition of the tune gains by 310% to sell 1,000 downloads for the week. Bassey likely profited a bit more from the social exposure she earned from the show. On the day of the Oscars, according to Topsy analytics, Bassey was mentioned 36,000 times on Twitter -- up from just 150 mentions a day earlier.
Traffic to Bassey's Wikipedia page also soared by 30% on Feb. 24, receiving 6,600 views.
Another performer on the show was Barbra Streisand, who sang her 1974 No. 1 Hot 100 hit "The Way We Were" during a tribute to the late Marvin Hamlisch. The composer, who died last August, won one of his three Oscars for co-writing "The Way We Were" (with Alan Bergman and Marilyn Bergman).
Sales of "The Way We Were" gained by 209%, selling 2,000 downloads for the week.
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